TikTok Statistics That Brand Marketers Need To Know

Currently, TikTok has taken the digital world by storm. Many people are leveraging TikTok to get entertained. Though the platform rolled out as an entertainment landscape or as a platform for creators to showcase their hidden talents, later, it turned out to be an effective marketing tool for many brands and businesses. Many big brands are using this TikTok platform to show their unique side to the audience. People build a personal connection with brands and companies that are on the TikTok platform. Hence, as a brand, you can try out the TikTok platform to grab the audience’s attention and improve your visibility flawlessly. Many brands are effectively using TikTok and reap immense benefits. Are you utilizing TikTok? If not, you are missing out on a fantastic chance to increase your reach.

TikTok is a creative social media platform that helps brands and businesses to grow their target audience. The platform is well-known across Generation Z audiences and young Millennials. Many brands whose target audience are teenagers are leveraging the platform to improve their recognition across the globe. Some brands try out high-quality services at Trollishly to increase their engagement rate flawlessly.

As a brand, if you aren’t using the TikTok platform, you are ignoring an incredible chance to reach your target audience. If you are still doubtful about leveraging TikTok for your brand, check out the below statistics that show why TikTok would be beneficial for your business growth.

  1. According to a study, the TikTok platform has over 689 million active users across the globe. This stat shows how the TikTok platform is top-rated worldwide. The rise in TikTok’s reach is primarily due to its authentic and genuine video content. Hence, as a brand, you can try out leveraging TikTok to reach a massive audience.
  2. Based on a study, the TikTok app has over two billion downloads. This stat shows that the platform is increasing its visibility and getting popular globally. The platform is growing its engagement rate massively and expanding its reach worldwide. Marketers can leverage the platform to improve their reach and also build immense recognition across the globe.
  3. The TikTok platform is now conquering the US youngsters. According to a study, 62% of US users are between the age groups of 10 to 29. By another study, 7.1% of users are around 50 years of age. This stat shows that the platform is massively growing its exposure across younger generation audiences. As a brand, you can leverage the TikTok platform if your target audience is youngsters. In doing so, you can reach new audiences and build a higher engagement rate.
  4. According to a study, users spend an average of 52 minutes every day on the TikTok platform. This stat depicts that the TikTok platform is highly engaging to the audience. Hence, brands can leverage TikTok to increase their engagement rate and also grow their exposure. Therefore, TikTok is a fantastic landscape for brands and businesses to improve their reach and boost their engagement rate seamlessly.
  5. Based on a study, the TikTok platform is available in over 155 countries. The platform is immensely visible across the globe. If you are trying to increase your brand’s recognition globally, you can try out the TikTok channel. You also try out various services at Trollishly to amplify your engagement rate and build your exposure globally.
  6. TikTok is the seventh most leveraged social media platform. Many big brands and enterprises are leveraging the TikTok platform to improve their engagement rate and grow their audience. As a marketer, you can try out the TikTok platform to build your reputation seamlessly. You can also get more TikTok likes to boost your reach and visibility around the world.
  7. According to a study, 90% of users are utilizing the TikTok platform daily. By another study, more than one billion videos are viewed daily on the TikTok channel. These statistics show that the platform is massively improving its engagement rate. Hence, brands can use the TikTok platform to boost their visibility and reach across the globe.

Final Thoughts

TikTok has become a unique platform and is massively engaging to younger generation audiences. Brands can leverage the TikTok platform to increase their recognition and grow their conversion rates. As a marketer, if you aren’t leveraging the TikTok platform, you are ignoring a unique chance to improve your reach. We have highlighted some of the stats that show why marketers need to leverage the TikTok platform. As a brand, try out the TikTok channel and maximize your recognition globally.