Globalization has changed the way people look at the world today, as the whole world has become brand conscious. Even young children are not spared the attraction of branding and are aware of these brand names. Certain brand leaders have crossed all boundaries of popularity and are not only ruling hearts but also have exceeded brand values beyond expectations. The most amazing thing about these brands is that their value is growing every year and they are literally taking over the world. Owning these brands has become a matter of pride for people and they are ready to go to any lengths to get them.
Here are the top 10 most expensive brands in the world, in terms of brand value:
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The social media giant, Facebook has become the tenth most expensive brand in the world today. So much so, it has become an addiction for people across the globe and it is almost impossible to imagine life without it. Currently, the brand value of Facebook is $ 36.5 billion which has gone up by 54% over the last year. Its brand revenue is a huge $ 12.1 billion and the company has incurred $ 135 million on its advertising expenses.
9. General Electronics
Another brand which has become a recognized name for adding to its value is General Electronics, popularly known as GE, which is engages in diversified business. At present, it has a huge brand value of $ 37.5 billion, which has climbed by 1 % since the previous year. Its brand revenue has been marked as $ 129.1 billion.
On number 8 in the list of top 10 most expensive brands in the world is the automotive giant, Toyota, which is amongst the global bestsellers of cars. The present brand value of Toyota is $ 37.8 billion and this figure has gone up by a phenomenal 21 % as compared to the previous year. Currently, its brand revenue is a whopping $ 171.1 billion and advertising expenses have been $ 3.8 billion this year.
The global technology brand called Samsung makes it on number 7 in this list as it continues to rule around the world. The brand value of Samsung had touched the unbelievable figure of $ 37.9 billion, indicating that it has gone up by 8 % this year. The company has made brand revenue of $ 187.8 billion and spent $ 3.8 billion on advertising.
McDonald’s is the leading fast food chain which has its presence in almost every nook and corner of the world. Today, it is one of the biggest brands with brand value of $ 39.5 billion, which has come down by 1 % in the previous year. The brand revenue of McDonald’s is $ 87.8 billion and it has spent $ 808 million on advertising.
Another technological giant which is regarded as one of the most expensive brands today is IBM, with a tumultuous brand value of $ 49.8 billion, a figure that has gone up by 4 % since the previous year. The brand revenue of IBM is $ 92.8 billion and its advertising expenses have been estimated at $ 1.3 billion this year.
4. Coca Cola
Coca Cola is one of the most loved beverages across the globe and the value of its brand proves the same. Coca Cola has a huge brand value of $ 56 billion, which has remained stable since the last year. The brand revenue made by it this year is $ 23.1 billion while $ 3.5 billion have been incurred on advertising.
Featuring next on the list of top 10 most expensive brands is another technology company, Google. The brand value of Google has gone up by 16 % this year, reaching a figure of $ 65.6 billion. Its brand revenue is $ 61.8 billion while advertising expenditure for the year accounted to $ 3 billion.
The technology giant Microsoft is the second most expensive brand in the world, with a huge brand value of $ 69.3 billion, registering an increase of 10 % over the past year. The brand revenue of Microsoft for this year is $ 93.3 billion and it has spent $ 2.3 billion on its advertising.
Apple is the undisputed leader on the list of top 10 most expensive brands in the world. Its current brand value is $ 145.3 billion, which has shown an increase of 17 % over the previous year. The revenue of this brand has been a whopping $ 182.3 billion, while $ 1.2 billion has been incurred by it on advertising.
All these brands have made huge progress this year and they are expected to become even bigger in future.