Founded in 1921, Van Heusen is a men’s and women’s workwear company. An established apparel brand in the US is called Van Heusen. Aditya Birla Fashion and Retail Ltd. introduced it to the Indian market in 1990. Van Heusen expanded into the loungewear, activewear, and athleisure categories. These collections offer a flexible blend of design, comfort, and useful features to meet the ever-evolving needs of modern consumers.
| Origin Country | United States |
| Head Office | New York City |
| Founder | Moses Phillips |
| CEO | Marci L. Eckert |
| Parent Company | PVH Corporation |
| Market Value (Net Worth) | Information not public |
| Brand Ambassador | Cricketer Hardik Pandya to promote its newly launched ‘Air Series’ innerwear. |
Brand Philosophy
Van Heusen is a luxury lifestyle brand that scrupulously adheres to its corporate motto, “fashion for the professional.” Their basic tenet is that substance and style are equal, and neither is more significant. The brand announced the introduction of its ECO range of shirts in 2010 to signal its foray into sustainability. The ECO collection uses only environmentally friendly, 100% organic materials.
History
The American apparel business Phillips-Van Heusen Corporation, or PVH Corp, owns the brand. It also owns names like Tommy Hilfiger, Calvin Klein, and Arrow.
Van Heusen uses Madura Fashion & Lifestyle to conduct business in India as a licensee. The brand has a 128-year history and debuted in India in 1990. Van Heusen is currently India’s top premium lifestyle brand for young people, women, and men.
The brand was first marketed to young professionals as an upscale line of office clothing. Subsequently, it introduced Van Heusen Sport, Worldwear, VDot, and “Van Heusen Woman.”
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