Managers in organizations are constantly planning and implementing strategies to attract, maintain and include more customers, for which they are in need of information, which is accurate, valid, credible, current and relevant. Previously, the marketing managers, used to collect information from various sources and devise plans to satisfy customers. At present, due to the vast and highly competitive market environment, it is difficult to take decisions based on the limited information as a poor decision could cause colossal losses. In order to take good decisions based on authentic information, the organizations get the help of Market research companies.
The top 10 famous market Research companies in India, that aid managers in decision making are enlisted.
The Neilsen, formerly known as the ACNeilsen Corporation is a market research company with a global presence. The headquarters is in the USA. They carry out operations such as research, survey and data measurement work for business houses and enjoy a good reputation for the same. It plays an important role in India by providing a complete view of the trends and habits in different parts of the world. They cater to and provide solutions irrespective of the size of the organization.
9. Ipsos India Research
Ipsos India, a leading player for about 40 years in the fields of Data research and data analysis is one of the leading market research companies in India. It has its headquarters in Paris, France and was established in 1975. They are involved in brand building, and also study the market trends. Other activities include studying the audience response to advertisement and various media and also study the public opinion, globally.
8. Millward Brown
It is one of the leading market research companies in India, but it has its headquarters in New York, USA. This company, a subsidiary of the Kantar group was established in 1973 and it deals with research on advertisement, marketing and handling media communications. They specialize in analyzing and providing solutions in digital effectiveness and using data analytics reports to direct the clients towards growth.
7. Hansa Research
It was incorporated in 1983 in Mumbai, Maharashtra and has gained a presence in about 77 countries spread all over the globe for data measurement and research. They have emerged as one of the key players in the Indian market.They are the pioneers in producing authentic reports through the use of world class technology for data collection. At present, they are undertaking research activities in about 30 countries in the world.
IDC, which was established in 1964 in Framingham, Massachusetts, USA, is a dominant player in the fields of market research and business analysis for more than 50 years. It operates globally and has its footprint in minimum 110 countries. In 1986, Cyber Media India was awarded the franchise of IDC. Since 2011, it has been functioning as a wholly owned subsidiary in India providing high quality research results, consultancy services about the global, regional and local technological and industrial trends and opportunities at effective costs offering value for money.
5. Market Xcel Data Matrix Pvt. Ltd.
Headquartered in Delhi and established in the year 2000, this company has made its way into the list of best market research firms for the high end research solutions it provides to its clients. Their work, which focuses on providing solutions, which are easy to adopt to solve key issues in the business, is admired beyond boundaries.
4. Majestic MRSS
This company is well known for providing market research and survey services to its clients in Asian countries and undertakes multitasking research service to International clients. It was incorporated in the year 1992, with its headquarters in Mumbai, Maharashtra. It is one of the largest firms in Asia that offers all services under the purview of market research. They won market research award for technology innovation in the World Brand Congress in 2012.
3. RNB Research
It is a market research organization with an ISO9001:2001 Certification. Its headquarters is in New Delhi, India and it operates in countries like Russia, China, Philippines, Thailand and South Africa. It was established in 1995, and has made its entry into the top market research companies in India. It is a full service and dynamic marketing intelligence providing firm.
2. TNS India Pvt Ltd.
TNS has its headquarters in the UK, but, it is involved in providing insights and researching in more than 100 countries. At TNS India, they are equipped to provide market research and solutions to all types of industries. They have about 21 centres across India and provide qualitative and quantitative research and solutions for local and multinational businesses.
1. IMRB International
This market research firm was established in 1970 and has become a leading market research company in India. IMRB India, which is a part of WPP has its headquarters In Mumbai, Maharashtra. It operates in more than 100 countries. Their clients include BAT group, Pepsi group, Bharti group, TVS motors, Nestle, ITC and many other business houses that have benefited from the comprehensive services offered by IMRB through the use of quantitative and qualitative tools and IMRB has won awards for the same.
Innovation in the product and the marketing methods is the key to succeed in a business. The market research companies, through their insights about the market, helps its clients meet the needs of the consumers and drives them towards growth. They also provide the results of their marketing efforts and make them understand, where they are heading.