The Covid-19 pandemic has had a profound impact on our choices and habits in the last couple of years. With most of us being homebound, our media consumption habits have changed as well. While some of us lived by the motto ‘Netflix and chill’; some took out the old DVDs and cassettes. Some rewatched the soaps of Ramayana and Mahabharata as it aired on Doordarshan, and some binged on their favourite shows and sitcoms. Overall, your regular TV channels and popular OTT platforms ruled the entertainment world.
A large group of consumers, from young adults to senior citizens, have been hooked to uninterrupted entertainment provided by OTT content. Not to forget the emergence of top OTT platforms like Amazon Prime Video, Netflix, Discovery Plus, Disney+Hotstar, etc. and the plethora of content they offer.
The major reason for this significant shift in content consumption is the variety of content offered on these platforms be it domestic or international content. With the popular OTT platforms, you can now binge on your favourite shows and movies anytime, anywhere, and on any device.
Here is some exciting news in this industry. Tata Sky, one of the biggest DTH service providers in India, recently rebranded to Tata Play. Tata Play, with its new avatar and energy, aims to provide an enhanced content viewing experience to its subscribers. It will provide DTH and OTT platforms under a single roof – one subscription, one payment. Tata Play also delivers hybrid TV-viewing experience through Binge+ it’s Android enabled smart set-top box. So let’s check what Tata Play has to offer.
Tata Play – Best DTH and OTT Entertainment Partner
With Tata Play you can have an efficient hybrid viewing experience and watch your favourite TV channels and OTT platforms together.
- OTT Entertainment at its Best: You can now watch your traditional channels and OTT platforms under the same roof and in a single subscription. With Tata Play Binge+ smart set-top box, your entertainment partner will be right by your side.
- Simplified Interface: Tata Play has made the viewing experience so simplified that you can get access to your favourite live TV shows and OTT content simultaneously. Tata Play has a simple, easy to use interface. The brand promises to provide its subscribers with the best quality sound and pictures, along with great flexibility and easy viewing.
Tata Play – The Future of Entertainment
Tata Play is undoubtedly amongst the best content distribution platform in India. Their subscription model, variety of content, and availability of channels make it the most sought-after platform for viewers. To know more about their services and avail of their subscription, you can visit their website: https://www.tataplay.com/.