Unilever has created a global brand called LUX, which originated in the United Kingdom. The main markets for Lux are South Asian nations, including Pakistan, India, and Sri Lanka. Thailand, South Africa, the Middle East, and Brazil also market it. Sold in more than 100 countries worldwide, LUX is the top or second-ranked brand for skin cleansing in nearly all of Unilever’s growing markets.
Lux Company Details
| Brand Name | Lux |
| Product Type | Beauty and Personal Care (Soap, Body Wash, etc.) |
| Origin Country | United Kingdom |
| Parent Company | Unilever |
| Launch Year | 1899 |
| Market Value (Net Worth) | Not publicly disclosed (Unilever’s overall value is available) |
| Brand Ambassador | Lux has featured various celebrities like Madhuri Dixit, Katrina Kaif, Aishwarya Rai, and Leela Chitnis |
History
The brand was founded by Lever Brothers, now known as Unilever, in 1899. Early in 1923, Lever Brothers – the company that became Unilever – set out to create a richly fragranced but affordable toilet soap. LUX was the result.
In 1899, the company Lever Brothers—now known as Unilever—founded the brand. Lever Brothers, the business that would later become Unilever, set out to make an inexpensive, highly-scented toilet soap early in 1923. The outcome was LUX.
Lux boasts a 90-year history of splendor and pleasure, making it the most legendary beauty bar in the world. Over the years, some of the most stunning and well-known celebrities worldwide, including Madhuri Dixit, Katrina Kaif, Aishwarya Rai, and Leela Chitnis, have served as Lux ambassadors.
Brand Philosophy
Lux thinks that enjoyment should come before effort when it comes to beauty. True to its origins, LUX is still inextricably associated with glitz and feminine strength, and its assortment of scents is created in association with the top perfumers worldwide. According to LUX, every woman can exhibit her femininity and beauty fearlessly and unabashedly.
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