Hotel metasearch platforms are an important platform for hospitality businesses as many travelers rely upon the internet for finding the best rates and comparing the prices across several platforms. In this article, let’s learn how to win more bookings with hotels paid by MetaSearch Advertising.
What is Hotel Metasearch?
A MetaSearch is an online tool that helps to retrieve data from other search tools. Data is then collected and presented to users in a simple format. A hotel MetaSearch typically concentrates on the hotel industry and collects data from online travel agents or other websites.
It also serves as a means of price comparison tool that provides additional information including customer reviews. Modern travelers rely on them and find hotels at the best prices. With Hotel MetaSearch, customers can easily find your hotel. Some MetaSearch sites are Google Hotel Ads, TripAdvisor, and Trivago.
Tips to Win More Bookings With Paid Hotel Metasearch
If you want your property to be located in the Hotel MetaSearch platform, you need to share your information about prices and availability of rooms with one or more booking channels like Booking.com or Expedia.com.
These OTAs constantly update their hotel inventory strategies, providing different offers to each market. It results in the appearance of your hotel on some localized MetaSearch channels. By reaching to increased number of OTAs, you can improve the chances of your hotel being shown up on MetaSearch platforms, particularly in your local market or the targeted markets.
1. Find The Right Hotel Metasearch Mix:
The main thing to understand in Hotel Paid MetaSearch Advertising is that you need to connect with the right channel to make your room available and displayed to the people you like to attract. By this, you can connect with MetaSearch platforms directly or indirectly. Connecting to OTAs improves your hotel visibility in MetaSearch channels.
2. Get A Distribution Channel Manager:
Some hotel MetaSearch channels collect their data from online travel agents. So, you have to connect with OTAs for better visibility. While others provide the option to connect directly. Hence, you need special software to manage these distribution channels. Distribution channel managers such as Uno RateGain are the leading software solutions that manage various channels from a single place. This maintains consistency over all channels for pricing, descriptions, images, and marketing messages.
3. Use Attractive Pictures:
Pictures help in making the best first impression, especially with high-quality images that highlight the best elements of your hotel. Take better photos with the best tool and capture action shots conveying details about your hotel. Upload them so that MetaSearch users find them. The photos you have uploaded to OTAs will also be visible in MetaSearch channels.
4. Create A Compelling Hotel Description:
Travelers decide by reading descriptions, therefore craft a hotel description highlighting the best elements of your hotel and aspects that make it unique among rivals. Think about target guests and what they would like to read.
5. Understand Your Competitors
Competition is always there in the hotel industry and customers often have to make decisions among the hotels in the same place. It is important to know your rivals, their pros and cons, and thus position your hotel to have unique selling points. With MetaSearch it is easy to make choices.
6. Hotel Metasearch Advertising:
When customers book a room through the MetaSearch platform, they are directed to an OTA channel to complete the booking. If a customer constantly does so, the hotel pays the commission fee that OTA charges for sales. Also, MetaSearch platforms sell advertising on a CPC basis, and the advertiser has to pay a fee every time their Ad is clicked.
Conclusion
The way of hotel searching and booking has changed these days. With improved technological means, travelers no longer have to depend upon traditional travel agencies or hotel websites. MetaSearch platforms are the new generation booking platforms that help to compare rates from various platforms in a single place. It also helps in driving more bookings and increasing profits.
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Santosh Kumar is a Professional SEO and Blogger, With the help of this blog he is trying to share top 10 lists, facts, entertainment news from India and all around the world.