Lipsticks have always been an essential part of every makeup lover’s arsenal. Whether you prefer subtle nudes, vibrant reds, or daring purples, the right lipstick has the power to enhance your confidence and transform your look. In 2025, the Indian cosmetics market continues to thrive, with a plethora of brands offering lipsticks that cater to every taste, budget, and need. From luxury to budget-friendly options, here are the top 10 lipstick brands that have captured the hearts of Indian consumers in 2025.
1. Maybelline New York
Maybelline New York remains a top choice for Indian consumers, offering high-quality products at affordable prices. Known for its iconic SuperStay Matte Ink range, the brand now offers an extended shade palette in 2025, catering to a broader spectrum of Indian skin tones. Their long-lasting, smudge-proof formulas are perfect for all-day wear.
- Best Pick: SuperStay Vinyl Ink Liquid Lipstick – a transfer-proof lipstick with a glossy finish.
- Price Range: ₹399–₹999
2. MAC Cosmetics
MAC Cosmetics continues to dominate the luxury lipstick segment in India. Loved for its rich pigmentation and extensive shade range, MAC lipsticks are a staple for makeup professionals and enthusiasts alike. Their signature Matte Lipstick and Retro Matte Liquid Lipcolour ranges remain unmatched in 2025.
- Best Pick: Ruby Woo – a classic red that suits all Indian skin tones.
- Price Range: ₹1,800–₹2,500
3. Lakmé
Lakmé, one of India’s oldest and most trusted beauty brands, has consistently evolved with the times. Their Absolute Matte Melt Liquid Lip Colors and 9 to 5 Primer + Matte Lipsticks are ideal for everyday wear. In 2025, Lakmé has introduced eco-friendly packaging for its new collections, appealing to environmentally-conscious consumers.
- Best Pick: Lakmé Absolute Precision Matte – a creamy matte lipstick offering precise application.
- Price Range: ₹500–₹1,200
4. Nykaa Cosmetics
Key Highlights:
As one of India’s leading beauty platforms, Nykaa’s in-house lipstick range has garnered a loyal following. The Matte to Last! Liquid Lipstick and So Creme! Creamy Matte Lipstick ranges are affordable, versatile, and formulated specifically for Indian skin tones. Nykaa also regularly collaborates with influencers and celebrities for limited-edition collections.
- Best Pick: Nykaa Matte to Last! in Chai – a warm brown perfect for Indian skin.
- Price Range: ₹349–₹799
5. Huda Beauty
Huda Beauty has become synonymous with bold and luxurious makeup. Their Power Bullet Matte Lipsticks and Liquid Matte Lipsticks have cult status among Indian makeup lovers. Known for their velvety textures and bold color payoff, Huda Beauty lipsticks are a go-to for special occasions.
- Best Pick: Huda Beauty Liquid Matte in Bombshell – a universally flattering nude pink.
- Price Range: ₹1,800–₹3,000
6. L’Oréal Paris
L’Oréal Paris is celebrated for its chic and innovative products. Their Color Riche Moist Matte Lipsticks are hydrating, long-lasting, and come in sophisticated shades. By 2025, the brand has expanded its vegan lipstick range, attracting conscious consumers.
- Best Pick: Color Riche Matte in Arabian Night – a deep wine shade for bold looks.
- Price Range: ₹750–₹1,500
7. Sugar Cosmetics
Sugar Cosmetics has carved a niche for itself as a trendy, affordable, and high-quality brand. Their Matte as Hell Crayon Lipsticks and Smudge Me Not Liquid Lipsticks are immensely popular among younger audiences. The brand frequently launches new shades and innovative textures, ensuring its relevance in the competitive market.
- Best Pick: Matte as Hell Crayon in Scarlett O’Hara – a vibrant red perfect for every occasion.
- Price Range: ₹499–₹799
8. Faces Canada
Faces Canada has made significant strides in India with its high-performing lipsticks that don’t break the bank. Their Ultime Pro Longstay Matte Lipsticks are known for their comfortable wear and striking colors. In 2025, Faces Canada has gained attention for its cruelty-free and vegan formulations.
- Best Pick: Ultime Pro Longstay Liquid Matte in Coral Charm – a fresh coral perfect for summer.
- Price Range: ₹500–₹1,200
9. Colorbar
Colorbar remains a favorite for its trendy collections and reliable formulations. Their Velvet Matte Lipsticks and Sinful Matte Lip Colors are packed with pigment and offer a luxurious feel. With frequent promotions and inclusive shade ranges, Colorbar caters to both casual users and makeup enthusiasts.
- Best Pick: Sinful Matte in Deep Earth – a rich brown with a velvety finish.
- Price Range: ₹400–₹1,200
10. Reneé Cosmetics
Reneé Cosmetics, a rising star in the Indian market, has captured attention with its innovative packaging and multitasking products. Their Fab 5-in-1 Lipstick allows users to carry five shades in one compact stick. The brand emphasizes creativity and convenience, making it a hit among millennials and Gen Z.
- Best Pick: Fab 5-in-1 Lipstick – a versatile option for travel or quick touch-ups.
- Price Range: ₹750–₹1,000
Trends in Lipstick Choices in 2025
- Sustainability: Consumers are increasingly opting for brands offering eco-friendly packaging and vegan formulas.
- Bold Colors: Vibrant shades like electric blue, neon orange, and deep purples are gaining popularity, reflecting a shift towards experimental makeup.
- Hybrid Formulas: Lipsticks that combine skincare benefits, such as hydration and SPF protection, are highly sought after.
- Customizable Products: Many brands now offer customization options, allowing users to create personalized shades and finishes.
Choosing the Right Lipstick
While brand loyalty is common, choosing the right lipstick depends on individual preferences and needs. Here’s what to consider:
- Skin Tone: Opt for shades that complement your undertone (warm, cool, or neutral).
- Finish: Matte, glossy, satin, or creamy—choose the finish that suits your style.
- Longevity: For long days, pick a transfer-proof and long-lasting formula.
- Occasion: Subtle nudes work well for office wear, while bold reds and plums are ideal for parties.
Conclusion
In 2025, the Indian beauty industry continues to thrive, offering a diverse range of lipstick brands that cater to every budget and preference. Whether you’re a fan of classic shades or love experimenting with bold colors, these top 10 lipstick brands ensure that you find your perfect match. As consumers become more discerning, the focus on quality, inclusivity, and sustainability will only grow, making the lipstick market in India an exciting space to watch.
Santosh Kumar is a Professional SEO and Blogger, With the help of this blog he is trying to share top 10 lists, facts, entertainment news from India and all around the world.