Snack Video is a short-form video platform where users can create, watch and share multiple types of content like lip-syncs, skits, challenges and others. The platform is owned by Joyo Technology Private Limited, which is a part of a Chinese company, Kuaishou International Business. Snack Video is almost identical to TikTok and is widely popular as an alternative in countries where TikTok is banned. It is headquartered in Jakarta, Indonesia.
Snack Video is replete with features. They include multiple video creation tools like stickers, in-app filters, effects, music library and more, personalised feed tailored to specific user preferences based on interaction history, basic video editing tools, multi-language support, live streaming, explore and trending pages and monetisation options like brand partnerships for creators and virtual gifts. Snack Video is available on both Play Store and App Store.
Ban in India
Snack Video was banned by the Government of India on 24th November 2020. It was among the 43 Chinese apps blocked by the Ministry of Electronics and Information Technology, under Section 69A of the Information Technology Act, 2000. Following the ban on TikTok in India, Snack Video had emerged as its popular alternative. The app was witnessing a surge in downloads in India, when it was blocked by the government.
The decision to ban Snack Video and 42 other Chinese apps was taken in response to reports received by the Ministry of Electronics and Information Technology from the Indian Cyber Crime Coordination Centre under the Ministry of Home Affairs. According to the Ministry of Electronics and Information Technology, a ban was imposed on 43 Chinese apps on the basis of inputs which revealed that these apps were engaging in activities that were prejudicial to sovereignty and integrity of India, defence of India, security of state and public order.
In case of Snack Video, reports highlighting the platform’s links to a previously banned Chinese app, Kwai, and the possibility of data harvesting and rebranding to circumvent the ban, may have played also a role in spurring the GOI to block its access in the country.
Snack Video and 42 other Chinese apps banned in November 2020 were a part of a long list of Chinese apps already banned in India, starting June 2020.
Current Status in India
Snack Video continues to be banned in India, with no indications of the ban being lifted from this platform and other banned Chinese apps. Snack Video had reached over 190 million downloads in India, when it was banned.
Santosh Kumar is a Professional SEO and Blogger, With the help of this blog he is trying to share top 10 lists, facts, entertainment news from India and all around the world.
