Blogs are a great way to develop an online presence and gain an audience. But, how do you sustain this audience and ensure they stick around for a long time?
Newsletter
Newsletter marketing is an effective way to not only interact and communicate with your audience but also keep them engaged and interested.
Not sure where to start? Take inspiration from these 7 newsletter ideas that’ll keep your audience coming back for more.
7 Ideas for Running a Blog Newsletter
Running a successful blog isn’t easy, and it’s even more difficult to hold on to your readers’ attention. An effective fix is to send out blog newsletters that’ll pique our audience’s curiosity and make them more interested in your blog.
Here’s how blog newsletters can help.
1. Answer Frequently Asked Questions
You can tap into your customer-service representatives’ heads to find what questions customers frequently ask and are curious about. Then, answer the relevant ones in your newsletter to improve the audience experience.
If your competitors haven’t answered these questions yet, this might also help you position yourself as the authority in your industry. It will provide new customers with all the information they need to know what you do and what you stand for, and it can help you tweak your offerings to best cater to client needs.
2. Blog Post Roundups
Sharing your latest blog post via a newsletter is a great way to get eyes on your blog.
And if you’re looking to generate traffic on your old blogs as well, a blog post roundup is an effective way to do that. You can host a number of your best, most popular blog posts in one neatly-packed newsletter.
It can boost your views by making your readers more interested in the content of your blog.
3. Host A Poll or Survey
Communication is a two-way street, so make sure to give your subscribers a chance to share their thoughts and opinions. Your audience’s feedback should be of utmost importance, irrespective of your standing in the industry.
You can host a poll or survey to facilitate this. It will provide you with valuable feedback and generate conversation. You can then follow it up with a lead form with special discounts for maximum impact.
4. Run A Contest
Everyone, and we mean everyone, loves free stuff.
Go ahead and run a giveaway! It will drive traffic to your site, boost your blog visibility, increase brand awareness, and get your audience excited about your blog posts. And if you describe the conditions of entering the contest right, it can also help grow your social media following and your email list.
Offer a coveted prize for the giveaway. You can also offer a special discount to all participants to encourage them to visit your website.
5. Share How-To Guides
An informative how-to guide can be a life savior.
Take on an informational approach and offer detailed step-by-step instructions on how to use your product, services, or even a specific task. You can also add a video to offer a more convenient medium to your audiences, and seal the deal by offering them a quick discount to convince them to make the purchasing decision.
Solving your audience’s pain points by giving them detailed instructions, tips, and tricks you have up your sleeves will make you a quick hit.
6. Share Your Story
Why did you start your blog? What motivated you to leave your regular 9 to 5 in favor of full-time blogging?
Personal anecdotes and intimate little details can really help your audience to connect with your brand on an emotional level. You can share your company story to connect with your readers and help them forge a bond with your organization in a personal, relatable, and meaningful way.
When your readers get to know the person behind the screen/brand, they’ll be more invested in what you have to say and offer, which can then improve your engagement rate in the long term.
7. User-Generated Content For The Win
User-generated content is a no-fail method of establishing social proof. It will build trust with your audience and make them loyal to your brand.
Adding images, videos, and other types of content that have been shared by your customers to your newsletters shows people that your product, service, or tutoring is effective and worthy of purchase, thus increasing conversions.
With 93% of consumers claiming that online reviews influence their purchasing decisions, it would be a good idea to share reviews and testimonials to further amplify your brand appeal. Just be sure to link back to the source so your users can verify the authenticity themselves.
Use PosterMyWall To Design Your Newsletter
A newsletter is a cool and effective tool to have in your arsenal, but designing it to include your brand elements can be both time and resource-consuming.
This is where online graphic tools like PosterMyWall can come to your aid.
PosterMyWall has an impressive collection of free newsletter templates you can use to spread the word about your business. They can be customized per your preferences and you can also share them on social media to increase visibility.
Use the above strategies and PosterMyWall’s newsletter maker to start your newsletter campaign today.
Santosh Kumar is a Professional SEO and Blogger, With the help of this blog he is trying to share top 10 lists, facts, entertainment news from India and all around the world.