Fruit juice is a preferred beverage in India to combat the hot climate and replenish the body’s lost nutrients. Fruit juice is a rich reservoir of vitamins and minerals which are essential requirements for the body to stay fit and active during the sultry summer months. Packed fruit juices come in many forms such as pure fruit juices with 100% fruit juice, fruit drinks with 6% fruit juice, fruit nectars with more than 20% fruit juice and squashes with 24% juice present in undiluted form. The packaged fruit juice industry in India is estimated to reach US $21.4 billion by the year 2018. The numbers of packaged juice brands have steadily increased in the Indian market over the years.
These are the top ten best juice brands in India.
This packaged fruit juice brand is owned by Mother Dairy. The company‘s market value is about Rs 110 crore and is registering an annual growth of 20-25% in the Indian market. The various kinds of fruit juices sold under the brand name “Safal” are known for their good taste and affordability. The company has always maintained that only the finest fruit pulps available are utilized to manufacture their fruit beverages.
9. 24 Mantra
This is an organic fruit juice brand that has become popular in India. The company was founded by Raj Seelam. Apart from fruit juice, the company also produces oils ,teas, spices, breakfast cereals, health foods, flours, etc. The company claims that its fruit juices are devoid of preservatives and artificial flavours. It is also claimed that the fruits used to manufacture the juices are grown organically without the use of chemical pesticides. The company has about 1500 outlets in India and abroad.
8. Del Monte
Del Monte is an agro product company that was established in the year 1886. This is an American company with headquarters in California, USA. The company produces a variety of food products including a wide range of fruit juice. In India, the company is headquartered in Gurugram, Haryana and utilizes fresh fruits from the farms of Maharashtra and Haryana to manufacture various kinds of juices. Its fruits juices have become popular in India.
7. Minute Maid
Minute Maid is a fruit juice brand which was launched by the beverage giant Coca Cola in the year 2010. The brand offers over 100 different kinds of flavours and varieties. The juices are sold in tetra packs of 200ml and 1 litre beside 400ml and 1 litre pet bottle packs. Minute Maid juices are known for their superior taste and quality which have made them popular in India and the world.
Patanjali Ayurveda Ltd manufactures a plethora of organic products based on the ancient medicinal system of Ayurveda. The juices manufactured by Patanjali have gained popularity in the country within a relatively shorter period of time. Patanjali’s juices are known for their 100% fruit content and absence of artificial colours, sugars and preservatives. The company also claims that the natural fruit pulp used in the juice can cure many health problems.
5. B Natural
B Natural is a famous juice brand which is owned by the Indian Tobacco Company Limited. The juices are available in eight different flavours. The juice is packaged using a 6-layer tetra pack carton which provides total protection to the juice and prevents the degradation of its nutritional value. ITC entered the fruit based juice and beverage market in January 2015 with the launch of B Natural fruit juices.
Ceres Fruit Juices Pvt. Ltd. Is a subsidiary of Pioneer Foods and is based in Paarl, South Africa. The company is engaged in the manufacture of fruit juices and other fruit based products. The company claims that its fruit beverages are gluten free and rich in vitamin C and are manufactured without the use of preservatives. Ceres fruit juices are exported to India beside more than 80 countries in the world. Some flavours offered by the company include Peach juice, Secrets of Valley and Passion fruit.
3. Paper Boat
Paper Boat is managed by the Hector Beverages based in Bangalore, Karnataka. This is a brand which is just over three years old but has already carved a niche for itself in the Indian market. Paper Boat offers traditional Indian beverages such as AamPanna, Kala Khatta, Aamras, Jaljeera, Kokum, etc. Hygienic packing and excellent marketing along with the various innovative flavours have contributed in making this a top brand within such a short span of time.
Real Fruit Juice is a common name in the Indian households. The brand is owned by Dabur, the country’s largest manufacturer of Ayurvedic medicines and other products. Real fruit juices come in 14 different flavours and are widely appreciated by the public. The Real juices are devoid of preservatives, artificial colours and added sugar. Real continues to be a leading fruit juice brand in the country despite the entry of many other players in the market.
Tropicana is a brand owned by Pepsi Co India. Tropicana fruit juices are sold in 63 countries beside India. The juices are produced using fresh fruits without the use of preservatives, added water and added sugar. Tropicana juices are available in 12-14 flavours and occupy the number one position in the country.
The fruit juice market in India has a huge potential. The ultimate aim of the fruit juice based beverage companies in India is to increase the per capita consumption of fruit juice in the country which is just 20ml at present.